Advertising Campaigns: Capstone Presentation Book

Date: June 16-30, 2021

Client: Toyota Motors North America Accessories

I was the Strategist for this project. My direct contribution includes:

  • Page 8: Collaboration with SWOT Analysis

  • Page 12-13: Experience Map

  • Page 14-15: Collaboration with Messaging Platform

  • Page 36-37: Collaboration with IMC

  • Page 49: Budget

  • Zoom Host for the Final Presentation Pitch

  • Skills utilized include team collaboration, time crunch, adaptability, technology, critical thinking, and brainstorming

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Team Lay's Deck